The SEO acronym stands for Search Engine Optimization, a process which involves improving your website in order to increase its visibility on search engines such as Google.

SEO is a key component for an effective digital marketing strategy. Without a properly optimized website, your business is being hosted on a digital billboard that no one cares about.

In the SEO industry, there’s also plenty of abbreviations and Google acronyms you may need to become familiar with in order to understand your SEO audits and reports. I put together this helpful list of some of the more prominent terms you may come across.

SEO Acronyms and Abbreviations

ALT – Alternate attribute, also known as alt tags.

B2b – Business to business

B2c – Business to consumer

BH – Blackhat SEO

BR – Bounce Rate

CF – Citation flow

CMS – Content Management System

CPA – Cost per Acquisition

CPC – Cost per Click

CPI – Cost per Impression

CPL – Cost per Lead

CPV – Cost per View

CRM – Customer Relationship Management

CTA – Call to Action

CTR – Click Through Rate

DMCA – Digital Millennium Copyright Act

DNS – Domain Name System

DR – Domain Ranking

EMD – Exact Match Domain

GA – Google Analytics

GMB – Google My Business

GMBL – Google My Business Listing

GSC – Google Search Console

GTM – Google Tag Manager

GWT – Google Webmaster Tools

H1 – Heading 1 Markup

H2 – Heading 2 Markup

H3 – Heading 3 Markup

H4 – Heading 4 Markup

H5 – Heading 5 Markup

H6 – Heading 6 Markup

Href – Hypertext Reference

HTML – Hypertext Markup Language

HTTP – Hyper Text Transfer Protocol

HTTPS – Hyper Text Transfer Protocol Secure

IFTTT – If This Than That

IM – Internet Marketing

IP – Internet Protocol Address

ISP – Internet Service Provider

KPI – Key Performance Indicator

LPO – Landing Page Optimization

LSI – Latent Semantic Indexing

LSEO – Local Search Engine Optimization

LTK – Long Tail Keyword

LTV – Lifetime Value

NAP – Name, Address, Phone number

OBL – Outbound Link

ORM – Online Reputation Management

PBN – Private Blog Network

PDF – Portable Document Format

PPC – Pay Per Click

PPL – Pay Per Lead

PR – Press Release. Can also be Page Rank.

PV – Page Views

RD – Referring Domains

ROI – Return on Investment

RSS – Really Simple Syndication

SaaS – Software as a Service

SE – Search Engine

SEM – Search Engine Marketing

SERP – Search Engine Results Page

SMM – Social Media Marketing

SMO – Social Media Optimization

TF – Trust Flow

TLD – Top Level Domain

TOS – Terms of Service

UI – User Interface

UGC – User Generated Content

URL – Uniform Resource Locator

USP – Unique Selling Point / Proposition

UX – User Experience

VA – Virtual Assistant

VOD – Video on Demand

WH – Whitehat

WMT – Web Master Tools

WWW – World Wide Web

YOY – Year on Year

YTD – Year to Date

301 – Permanent Redirect

302 – Temporary Redirect

401 – Unauthorized Access

403 – Forbidden Access

404 – Page not found

503 – Server Unavailable

If I missed any important SEO acronyms or abbreviations, feel free to drop a comment with your favorite terms. Have any questions about SEO? Ask John Sottile for a free SEO consultation today.


If you’re interested in a small introduction to SEO, check out my blog post “What is SEO?

What is an SEO Audit?

seo acronyms cover